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Using the Keyword Trends Analysis report
Updated 12 days ago

Overview

Note: This report must be enabled before you can use it. Contact support@responsive.io or your CSM to access this feature or request enablement. Once enabled, administrators with all privileges and system administrators are automatically granted access to this report.

The Keyword Trends Analysis report helps you visualize information about what keywords your customers are using it their RFPs. This can be helpful for understanding your issuers when the RFPs you receive contain a great deal of information but it’s hard to access.

The report extracts keywords from project questions so you can see which topics your issuers are most interested in. You can search and filter for specific keywords as well as specify which keywords should be ignored.
Note: The number of project questions analyzed directly impacts the quality and volume of the keywords in the report. Once enabled, Responsive will analyze the project questions in your company and notify you when your Keyword Trends report is ready.

Using the Keyword Trends report

The graph on the Trends Home page shows the top five keywords that appear in the RFPs you’ve received over the last year. Hover over a keyword to quickly see how many times it was mentioned, how many projects it appeared in, and how many questions used it.

The Summaries section lists each keyword on a card. You can see the number of mentions, the change from the previous year, and the projects it appears in. If it did not appear in your projects in the previous time period (a year by default, or a time period you specify in the filter), it’s labelled as New Keyword. To ignore this keyword, click the icon in the top right corner.

Click on the keyword in the Summaries section to see details about it. If you want to see details about a keyword that is not listed on a card (not one of the top five), you can search for it as described below.

Keyword details

The keyword details include statistics about the keywords and how they have changed over the time period in the filter:

  • Number of mentions of the keyword

  • Number of projects that include it

  • Number of questions that include it

Keyword Trends Analysis Report Details 1.png

The trends are shown on a chart. You can hover over the bars on the chart for a breakdown of the mentions, projects, and questions that the bar represents.

The bottom of the page shows information about all projects where the keyword was used. Click the project name to see the project details.

Keyword Trends Analysis Report Details 2.png

Click the Details button for a project to see the sections and questions that the keyword appears in.

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Noteworthy Trends

Click the Noteworthy Trends icon in the navigation panel to see recent movement and activity in the popularity of your keywords so you can visualize uptrends and downtrends.

Keyword Trends Analysis Report Navigation.png

It shows the top five keywords and the percentage of the change.

Managing ignored keywords

If you don't want a keyword to be included in the report, you can ignore it. If the Ignore icon appears on a card, click it and the keyword will be ignored.

You can also add ignored words by clicking the Manage Ignored Words icon in the navigation panel.

Keyword Trends Analysis Report Navigation.png

All the ignored words are listed.

  • Click the letter to see all the ignored keywords that begin with that letter.

  • Enter new keywords to be ignored in the field, separated by a semicolon. Click Add when you are finished.

  • Click the X next to a keyword to remove it from the list. Select Reset to remove all the words from the list. Click Save to save your changes.

Finding a specific keyword

There are three ways to find keywords.

  1. In the Search field, enter the name of the keyword.

  2. In the Search field, click the down arrow to see keywords you have searched for previously.

  3. Click Filter to display options to change the Project Created Date (one year by default) and the Project Type (RFP by default).

    You can also filter on Project custom fields.

    Note: The fields must be marked as Searchable in Organization Settings > Response Projects > Custom Fields to be available as a filter. 

    Click + Add Filter to see the available filters (you can search for the field you want using the search bar, or scroll down through them), then click the Add icon to add the custom field as a filter.

    Keyword filter.png

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